Nightwatch allows you to tag each keyword to label their different characteristics, for the purpose of observing them separately.

For example, branded keywords behave much differently from other product or problem-related keywords that drive traffic to your business, hence tagging each of these keywords as “branded” will allow you to differentiate other keywords from branded keywords. This is how it would look like:

https://lh4.googleusercontent.com/_A3gxXncvAhVRui0R-BhLWXCGNzjmILimzSeKdEtezaA8IrchX75sdt1vV1g5TrodBnN2CBWx6EdcXWu3UdwoD4HzIXInsyyKBej0P4VaI_0otHevmJ80VaVwzpLxnoRC-f-R2g

Some of the common tags that you might use are:

• branded (for the branded keywords)
• product (for the product keywords)
• multitool gadgets (for your business vertical)

Here’s how you can tag keywords in Nightwatch:

• At the left sidebar of your website’s dashboard, click “All Keywords”.
• Then, at the bottom section of the Keywords page, click on a keyword.
• Click the tiny grey (+) button.
• Type in a word to tag this specific keyword.

<aside> 📽 Check out our tutorial video in YouTube!

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https://www.youtube.com/watch?v=Y9FSzlcs7bo

<aside> 💬 As always, we are here to help. If you need someone to guide you further, feel free to email us at [email protected] or log into Nightwatch to chat with us by clicking the grey chat button at the bottom left of your dashboard.

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You can filter your keywords list to display them with specific tags. In the next chapter, we’ll explore how to do it.