If you own a website, you may want to track the performance of the other websites in the same industry as yours for comparison and analysis purposes, and more. For example, their keyword rankings as compared to yours.

Nightwatch can help you track your competitors’ performance against yours, and present it in a graph for you to see. You can filter the graph to your preference and range of time to analyze the data further as well.

Here’s how you can set up competitors to track:

• In your website’s dashboard, click “Settings” at the bottom section of the left sidebar.
• Click “Competitors”.
• Here, you can start adding competitors’ URL.
• Once you’re done, click “Save Competitors”.

Your competitors’ details will now show:

1. In the keyword column of your dashboard:

2. At the left sidebar under the default title “Competitor rankings”:

<aside> 📽 Check out our tutorial video in YouTube!

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https://www.youtube.com/watch?v=iPKqeeBA0tI

<aside> 💬 As always, we are here to help. If you need someone to guide you further, feel free to email us at [email protected] or log into Nightwatch to chat with us by clicking the grey chat button at the bottom left of your dashboard.

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We'll explore the benefits of connecting your Nightwatch account to Google Analytics and Google Search Console next.

← Previous chapter: Tracking Keywords