If you own a business website, you will want to track keywords that people may search in search engines (such as Google, Yahoo, Bing), and find out which keywords are leading people to your website. Websites that ranks at the top of the keyword search list will inevitably have more viewers.

By tracking keywords, you can take steps to improve the performance and rankings of your keywords on search engines.

With Nightwatch, you can track keywords and even scrutinize the data to your liking. For example, you can filter and segment keywords into countless different categories to track, such as search engine platforms, country, language, device platform, and more. We will dive much deeper into filtering and segmenting keywords in later chapters.

Here's how you can start tracking keywords with Nightwatch:

• Within a website's dashboard, click on "All Keywords" at the left sidebar.
• You will then see the blue "(+) Add Keywords" button towards the right side of the page; click it.
• Here, you can insert one keyword per row.
• Click "(+) Add Keywords" to confirm.

<aside> 📽 Check out our tutorial video in YouTube!

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https://www.youtube.com/watch?v=8BuAUSBYsOM

<aside> 💬 As always, we are here to help. If you need someone to guide you further, feel free to email us at [email protected] or log into Nightwatch to chat with us by clicking the grey chat button at the bottom left of your dashboard.

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In the next chapter, we'll dive deeper into the benefits of setting up competitors to track.

← Previous chapter: Adding Websites