Nightwatch can filter keywords data to their different segments, for example - keywords involving your brand name, broad keywords, specific keywords based on context, mobile, desktop, country and language, and many more - so that the keywords can be analyzed and scrutinized separately based on their segments:

• Average ranking of segmented keywords,
• Search visibility of segmented keywords,
• Click potential of segmented keywords,

and more.

This method will give you a really detailed view on rankings, the site’s behavior, and trends on search engines, as well as allow you to understand which segments you should be focusing on to achieve better visibility and more conversions.

We have also discussed the values and benefits of Segmentation at length here.

You can easily track keywords by their segments in Nightwatch; here’s how to do it:

• At the left sidebar of your website’s dashboard, under “Keywords”, click “(+) New view”.
• Here, under “Filters”, create a view based on the different “Fields” and their relevant “Conditions” based on your specific segments. The definition for each field is discussed here.
• To save this specific filter, click “Save”.

<aside> 📽 Check out our tutorial video in YouTube!

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https://www.youtube.com/watch?v=E1NGxaGoWvw

<aside> 💬 As always, we are here to help. If you need someone to guide you further, feel free to email us at [email protected] or log into Nightwatch to chat with us by clicking the grey chat button at the bottom left of your dashboard.

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Now that we’ve explored segmentation, next, we will dive deeper into segmenting backlinks!

← Previous chapter: Filtering Keywords